Give Memento Expanding into Desktop

• Client Information 

• Challenge & Deliverables

• Timeline

• Exploratory Research & Competitive Analysis

• Emerging Trends

• Style Tiles

• Design Principles

• 1st Round of User Interviews

• Phase 1 Meeting with Memento

• Wireframes

• High Fidelity Designs & Prototype 1

• 2nd round of User Interviews

• Phase 2 Meeting with Memento

• Last Round of User Interviews & Prototype 2

• Conclusion

Memento is a mobile application that personalizes digital cash gifting for special occasions. Born from an idea from the founders Chelsie Patterson & Jeff Borders while attending a wedding and scrambling for a check for the event gift, Memento was realized. The key differentiator from other digital money transfer applications is the ability to give users a way to send a very personalized and meaningful video message along with the monetary gift. The application is secure, convenient and eradicates the need for checks as well as the tacky monetary transactional feel of cash or digital gift cards.

For 8 weeks, I've worked with a design team that consisted of three members to complete Memento's main project request. The project was primarily focused on the translation of the live mobile screens into a desktop application that aligned with the current brand and user experience. In addition to high fidelity desktop screens, a clickable prototype and design system was delivered to aid in future initiatives.

Team Members: Aviva Love & Kathy Hong

Goals & Deliverables

• Responsive Desktop Prototype

• Design System

Tools

Figma, Miro, Invision, Zoom, & Slack

Cash App

Venmo

Zelle

Quantitative & Qualitative Data

• The idea of asking for money for a gift seems tacky, but asking to crowdfund a trip or experience flips the narrative and makes the situation feel more tasteful 

• Cash gifting is gaining more traction as Americans tend to marry later and are faced with more financial difficulties such as rising home prices and student loan debt

• The gift card market is forecasted to reach $550 billion by 2024, 71% of consumers surveyed report they are interested in digital gift cards vs other gifts. 

• In 2019, a survey performed by Zelle found 84% of respondents prefer to receive money over physical gifts for life events

Fruitful Occasion

This color scheme aligned more closer with the existing mobile app. Utilizing only a vertical scrolling capability hints that there is an existing mobile app available. The host could also organize their events by color coding it.

Sweet Memories

This design utilizes both horizontal and vertical scrolling capabilities. The user could view specific Mementos individually on a wider screen. Also, the host could know which event is “live” by the bright green bar on top of an event. 

Purpose

5 participants were interviewed to gain feedback from participants about the readability and desirability in using this style tile as Memento's desktop platform.

Overall Takeaways

More emphasis on sending Mementos and less focus on the money transaction. The use of script text is a nice element to make it feel welcoming. Explore more concepts on how to inform the users that hosting an event means collecting monetary gifts.

I conducted a workshop called Rose, Thorn, & Bud with the Memento clients to gain feedback on our team style tiles and narrow out the best type of style tile. In the end, they enjoyed all three of our style tiles and they wanted to incorporate all of our styles together.

Kathy Hong

Vidal Nikko Luchana

Aviva Love

As a team, we collaborated in creating a set of low fidelity wireframes to focus on the user flow on sending a Memento and creating an event. We strived to have an intuitive and simple process for users to send their monetary gifts.

Memento's Landing Page

We unified all over our different style tiles together to create a more cohesive desktop platform that still resonates with Memento's existing mobile app. The landing page focused on curating ideas on why sending a Memento would be a perfect gift for any occasion. We strived to great an intuitive straightforward design for users to easily host an event and send a Memento to their loved ones.

Purpose

9 participants were interviewed to test the usability & desirability of Memento's desktop browser prototype. Participants were provided the link to the prototype (InVision or Figma). Users were provided a few minutes to get familiar with the prototype before the interviewer asked them to perform 4 specific tasks.

Tasks

• To look at the home screen and either log in or sign up 

• To create a Memento, and look at account summary

• To create an event and invite guests 

• To browse the blog page

Overall Impression

• The website felt professional, simple, easy to use, and not overly complicated

• The photos used gave off the feeling of the importance of human connection

• Words used to describe the design: Professional, Informative, and Sophisticated

I conducted another workshop called I Like, I Wish, & What If to get a deeper understanding of our clients’ thoughts about our Prototype 1 design. They were pleased to see how the CTA buttons were sharp and easy to recognize. However, they wanted to explore more options on redesigning the top navigation menu and having the ability to message to other users.

Purpose

To test the usability of Memento's desktop browser prototype. Participants were provided the link to the Figma prototype. Users were provided a few minutes to get familiar with the prototype before the interviewer asked them to perform specific tasks.

Tasks

• To create a Memento when signed in as Jim Halpert

• To browse the About Us page & Profile page

• To create an Event and invite guests 

• To create a Memento as a guest