Hello! I'm Vidal

These are the values and topics that matter to me.

Curiosity ⇲

I believe great design starts with asking better questions. My curiosity fuels exploration, experimentation, and an openness to new perspectives, especially when navigating ambiguity or designing in uncharted spaces.

Empathy ⇲

I value open, honest conversations that lead to better outcomes. Whether I’m mentoring, facilitating a workshop, or syncing with engineers, empathy helps me build trust and align on meaningful solutions.

Collaboration ⇲

The best ideas are rarely solo. I love the energy of co-creating with people from different disciplines, bringing together diverse thinking to build stronger, smarter solutions.

Adaptability ⇲

Design is never linear, and neither is growth. I stay open to shifting priorities, evolving feedback, and unexpected constraints because that’s where the most meaningful work often begins.

Hi, I'm Vidal Nikko Luchana, a Product Designer with 5+ years of experience in ad tech and digital media, where I specialize in creating thoughtful, scalable, and user-centered design solutions. I'm endlessly curious about how design shapes behavior, and I'm deeply driven by the intersection of design, technology, and impact from the flow of a product interface to the emotional nuance of an interaction.

Currently at Kargo, I lead design for the Fabrik Video Player, owning the end-to-end experience of both vertical and horizontal formats across major publishers. With little initial structure, I independently defined the design direction, conducted competitive research, and shaped both the player and CMS dashboard through iterative feedback loops with stakeholders. I've also launched an internal demo tool that enables teams to preview InStream Ad executions using VAST URLs dramatically improving handoff for Client Managers.

As a designer, I believe great products are built with clarity, empathy, and collaboration. I've run usability tests, co-facilitated innovation workshops, and led UX research to influence product roadmaps. I won Kargo's internal ChatGPT hackathon by building an AI-powered onboarding tool that simplifies internal systems for new hires, and I've coordinated QA processes in partnership with engineering to ensure high-quality handoffs, especially in environments with limited resourcing.

Beyond project work, I care deeply about inclusive design and community growth. I've mentored 50+ emerging designers through ADPList, sharing insights on UX strategy, storytelling, and confidence-building. I also led creative ideation in two company-wide workshops: one focused on new video ad formats using a prioritization matrix, and another that yielded over 15 new ad executions through cross-functional prototyping and rapid feedback.

My journey started with a B.S. in Information Systems (specializing in Digital Media) from Stony Brook University and was shaped by a transformative study abroad program in Madagascar, where I learned Malagasy and contributed to environmental conservation. I also illustrated a published fantasy book, an experience that taught me how to merge vision and craft under tight constraints.

I design with intention and curiosity, blending structure and storytelling in every solution. I'm currently seeking new opportunities to join mission-driven teams that value collaboration, experimentation, and user impact. Let's build something meaningful together.