Above & Bee-yond Event App
Challenge
For 12 weeks, I was prompted to create a visual design for a mobile responsive platform that reimagines how people can search and find activities that reflect their interests. Also, focusing on a niche community that would benefit in using this mobile platform. Conducted competitive analysis research and brand development to produce high-fidelity designs.
Timeline
Month 1 - Project Overview & Branding Concepts
Week 1: Project Overview - Goals & Expectations
Week 2: Competitive Analysis & Affinity Mapping
Week 3: Niche Community & Branding Concepts
Week 4: Moodboards & Logo Design Examples
Month 2 - Style Tiles & Finalizing Logo Design
Week 5: Sketching Concepts for Style Tile Examples
Week 6: Finalizing Logo Designs & Style Tiles
Week 7: Sketching Wireframe Mobile Design
Week 8: Drafting High Fidelity Mobile Design
Month 3 - Final High Fidelity Mobile Design
Week 9: Iteration High Fidelity Mobile & Sketch Marketing
Week 10: Final High Fidelity Mobile & Draft Marketing Site
Week 11: Final Responsive Marketing Site High Fidelity
Week 12: Sending Project Deliverables
“It's a small commitment for the benefit of working alongside others who share a passion for beekeeping” - Amanda Accamando
Competitive Analysis & Takeaways
Concentrate on the use of hierarchy and the importance of composition.
The use of light tones for the background is essential to convey the feeling of balance.
Always be mindful on using bold texting to establish hierarchy. Don’t abuse it.
Having events that are similar to each other improves the user experience.
Direct & Indirect Brand Competitors
Meetup is a service used to organize online groups that host in-person events for people with similar interests.
Eventbrite is an American event management and ticketing website.
Built In Chicago is the online community for Built In Chicago startups and tech companies.
Thrillist is an online media website covering food, drink, travel and entertainment.
GroupSpaces is an online company that provides technology to help clubs, societies, and other groups manage their membership.
Visual Exploration for the Beekeeping Community
“Bee Savvy” was the ideal name for the mobile platform because it aligns the idea of using technology to learn more about the beekeeping community.
I've chosen the beekeepers because they have a thriving community in various social media platforms. The group constantly communicates with each other by giving advice on how to manage their hives. I knew having an event app that focuses on the interest of bees will strengthen their community even more.
“An app where you can identify honey bees and native bees kind of like PokemonGo. This makes it easy for Beeks of all levels and enthusiasts to use the app without needing background knowledge.”
Moodboards
Playful - Diverse - Community
Blue Honey
This board aimed on achieving the feel of a playful atmosphere while tying it with the importance of having a diverse community.
Humble - Friendly - Education
Bee School
I wanted to lean towards the feeling of humble beginnings and entering a grade school classroom on the first day of class.
Modern - Professional - Culture
Honey Business
This conveyed the feeling of a modern professional tone while connecting it to the essence of culture.
Paper Sketches of Bee Savvy Logo Design
Logo Color Exploration
Paper Sketches of Styles Tiles
Exploring Style Tiles
Hexagon Style
The multiple colors were present to convey diversity. Utilizing the hexagon shape was the key factor of this style tile. It resembled the inner workings of a working hive. The logo design was slightly adjusted to test out different possible variations.
Circular Style
The main aspect of this style was the circular shape that connected the hexagonal buttons. It creates a unique layout for users to experience the mobile platform.
High Fidelity Mobile Design Walkthroughs
User Onboarding & Notifications
The user onboarding process focused on obtaining the users' login information, interests, and location. The notification section indicates if the user received any updates or news about upcoming events.
Events & Profile
The home page “Hive” allows users to browse through various events. The event buttons were shaped as hexagons to resemble a hive. Users could also select the heart feature to save certain events. After joining an event, users could visit their profile to view their upcoming events.
Bees
The “Bees” section was created after having the opportunity of speaking to a beekeeper. I've learned that they enjoy documenting wild honey bees. They want to have a feature that could help them identify the specific type of bees they find.
Conclusion
Bee Savvy Prototype
I've created a prototype mobile event app that focused on a specific niche community. While having the opportunity to speak with a beekeeper, they gave me more insight about their daily activities and interests. I created an added feature to document native bees.